The plot
journal

Blog

Ideas, playbooks and behind the scenes from the team that twists the plot.

Diners decide where to eat before they ever open a menu. Here is how we plan reels that make people crave, click and show up.

Before we shoot anything we write the story: who the brand is, who it talks to and what should change after people see it.

Call times, shot lists and a lot of coffee. A look at how a single shoot day turns into a month of content.